Friday, 16 November 2012

Analysis of student digipak

I decided to analyse a student digipak to give me more idea of what my final digipak would look like. Also to see if I could get some more ideas. This digipak that I chose to analyse, is from the same genre as mine and Tom's, which is why I chose to analyse this. This is the front cover of a past students digipak to a hip hop song 'pass out' by Tinie Tempah.
Just from looking at the digipak you can see that they have all the relevant information and logos that is needed to promote the artist and the record label. It's showing the Artists, their names, the song name, lyrics and logos.
The front cover:

Straight away, we can see the main artist or protagonist expressing himself through his music. Him being the only subject of the image and in the center of the shot, signifies the artists power and confidence that he has. The use of a plain background in this image works well because it shows the importance of the artist. After watching the video for this digipak, it's clear that this shot also gives a massive clue as to what is in the video too. The Vibrant bold title is clearly attention drawing. Bold lettering and capitals connote the confidence of the artist and the importance to its genre. The colour red of the lettering also shows confidence and that it is important to the song. So that we know what age the audience is for this music, the parental advisory label tells us straight away that this is aimed at teens or older. This is important to include so that the audience know to expect some kind of bad language.

Back cover:



This back cover for the digipak, is again quite simplistic but not too plain. It looks very professional as there is no background clutter to lead your eye away from the subject of the image. I like the composition and layout of the back cover. This shows the other artist that is in the video. He is displayed on the back because he's not as important as the other artist in this video. The bar code on the back cover looks very precise and professional too. With the labels logos and companies just above it, it too makes this very realistic. The track list is something we almost always expect to see on the back of an album. Again, it's kept very simple and easy to read. The lettering being red, still shows importance and confidence. The font that is used throughout the whole digipak is something that works well because it's not difficult or too fancy to be able to read.  The spine of the digipak is just where the artists name and song title are. This works well as the spine is the same colour as the rest of the digipak making it all link together nicely.

Insides:


The insides of this digipak are what we expect of most albums in this genre. The song lyrics are possibly seen as quite important here which is why the student chose to put them in. Also in hip hop albums, many artists like to include who wrote the songs and 'thankyou's' to those helped throughout it. This is included in this digipak, which is good to see! Where the disc goes I think that the image works well behind it as it is still linked to the theme throughout the digipak. However if i was to change something about it, I would show both the artists together at this part because it is confusing to know who the real main protagonist is.

Overall, this is a very well structured yet simple digipak that meets the generic conventions of any hip hop CD/ album cover. I would like my final digipak to clearly show the importance of the artists and t meet the generic conventions of hip hop well, like this one does.

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