Analysis of a digipak 1.

Besides analysing a student digipak, I decided to analyse another digipak that is genuine. Again i have chosen to analyse a digipak from the same genre as our music video. This is an album by Jay Z. His eleventh album, and third blueprint album.

Front Cover:

From this front cover we can see how this album has already challenged the conventions of a Hip Hop genre. Instead of using an image of the artist on the front, there is some original art used. The art is an image of many different instruments that may in some way reflect on the background of the artist. Another thing challenging the conventions of this genre, is the titles. We'd often expect to see large bold names to show the power of the artist, but here the artists name is quite small in the top corner, and the album name also, i the other corner. However the font of the writing is still what we'd expect from Hip Hop, as it is quite sharp and bold, even though it's presented quite small. The colours used connote bravery and a bold character. Red against black and white works well in contrast with each other too. Black and white is a theme we often see in music videos, often showing an urban upbringing. On the front of this album also there is a parental advisory label. Needed to tell the audience that what is in some of the songs, may contain bad language.

Back cover:

The back cover, like on a lot of Hip Hop digipak's is a plain background. This helps the lettering and patterns to stand out a lot better. I like the track list on the back of this album because of the way it is presented. The red lettering again is something that is often used in Hip Hop. On the back also, is a bar code which makes the product official. There is also the company logo, producers and where it was made, which is something we expect to see in every digipak for a CD. The colours of red signify a confident and important feel. The spine of the digipak is kept simplistic like on most that we see. It's telling us the artist name, the album name and company 'Roc nation'. 

Insides:

The insides of this CD link with the rest of the digipak which works well altogether. Even though one side is quite simple and just red, the colours still connote a lot for promoting the artist in a particular way. The red side is also a pull out where there are many thanks and shout outs to people that helped with each song. The right side of the insides is a close up of the image on the front but in more colour.

 Overall I think all of the colours and images work well together to create a successful and simplistic digipak which helps to promote the artist and both meets and challenges the conventions of a Hip Hop digipak.