Monday, 9 July 2012

Target Audience Interview

Charlotte is a hip hop fan and meets our target audience, which is why we have chosen to interview her to help with our target audience research and to make some decisions on what our music video may include.

"In a hip hop video I expect to see the artist wearing lots of jewellery and baggy designer clothes. So i like your ideas of having the artist in designer clothing an a cap to give the hip hop look. My favourite hip hop video is probably Lil Wayne ft Kevin Rudolf - let it rock, because it's very fast paced and flows with the beat of the music. Also because i love Lil Wayne. I think you're idea will be successful as Drake's video for Headlines at the minute is nothing amazing."

Our target audience representative also said that she would like to see the use of black and white in our video. This is something she has seen in various Hip Hop videos that has worked well contrasting colours.
Also, girls as well as the main artist is something else she would like to see. This is because it represents the artist in a particular way making him seem more attractive to the opposite gender.
And, flashing titles is something else that is nice to see in music videos. Tinie Tempah's 'pass out' uses various bold fonts and animations of titles that link perfectly in tune with the song. his looks good in Hip Hop videos and we shall try to do this.
These are all things we shall strongly consider.


Demographics:


  • Male and Female
  • Aged between 13 and 25
  • Often have an urban up bringing
  • Of all races and ethnicities



Psychographics:

  • Opinions - This audience have opinions that the police are pointless people, and that the mainstream population don't understand their views and actions, and criticise them for the things they do deviantly. They often think that the older generation of the population are scared of them. "You only live once" is the motto to their lives.
  • Attitudes - Negative ways to authority, Individual, rebel against rules that are set. Deviant behaviour.

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