Tuesday, 3 July 2012

Target Audience Considerations

The initial target audience for our music video including both demographics and psychographics:

Age - 13 to 25
Gender - Both male and female, however possibly around 70% of which aimed at males.
Ethnicity - Black American, White British....
Social Class - ABC1 possibly C2

The opinions, Intrests and attitudes generally of people who listen to Hip Hop music are:
- Partying, chilling, making music, Causing trouble, not bothered, You Only Live Once! (YOLO)

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